The item is of very good quality and looks great on the 2010 F-150. The chrome blends nicely, and looks a lot better than the picture on the website. It was a little harder to install than I anticipated, but that may be due to my never having put something like this on a vehicle. The box arrived with no instructions whatsoever, and calls to Autoanything.com and SES resulted in no extra help, but once I laid out all the pieces and thought about how to do it, it was OK. It took about 25 minutes overall to install. I will say that you will likely not find a better price on this item anywhere, and the shipping is free. Overall, a very good deal.