It was a pleasure meeting with Beth Velarde, the Western Regional Sales Manager of Covercraft Industries, at the 2011 SEMA Show. During her interview with Elly Brown at the AutoAnything booth, Beth gave us a brief look into the history of Covercraft, their wide range of custom-fit product offerings and their long-lasting, 20-year relationship with AutoAnything.
Since 1965, Covercraft has been the leader in automotive soft goods. To keep the respect of the automotive industry, they use the highest-quality materials to get flawless designs every time. And we learned from Beth that Covercraft employs a full staff of designers to skillfully craft over 80,000 custom patterns which they currently manufacture. Beth also mentioned that, two years ago, Covercraft purchased Colgan Bras—the premier front-end car protection company. Acquiring the brand allowed Covercraft to offer a good, better, best product in the front-end protection arena—giving them an even bigger handle on the protection industry. Covercraft also has plenty of other custom protection products for the consumer, like car covers, seat savers, car bras from Le Bra, UV shields, floor mats and more. And, as an authorized Covercraft parts dealer, AutoAnything proudly carries all these custom-fit products for the best prices in the industry.
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