Shipped rolled up in a larger box than other brands, so it laid out flatter from the beginning. Did not take long at all to straighten out. The fit for my vehicle is excellent. Texture feels slightly rubbery and holds cargo in place. The ribs are spaced very close and that should make it very durable. Considered many other brands, however, after reading many reviews, I settled on the Goodyear and glad I did!
Good purchase for the price
Purchased to protect leather interior & cargo area from my Great Dane. PROS: affordable compared to others, made well, multiple tie-downs secure it tightly even with weight and movement of my dog, covers back of second row without any Velcro directly to my seats, hair shakes off or is vacuumed easily. CONS: it is a bit slippery for dog feet but easily remedied with a blanket for traction, doesn't cover much of the sidewalls, spot clean, can't comment on longevity because just purchased