I live in Arizona and it gets HOT! A sunshade is a must have in especially when the temp sore to over 100 degrees and more. Standard sun shades are tough to keep upright in the front window. They become very flimsy especially in the heat and droop or slide from beneath the visor that holds it in place, thus allowing the sun to beat in though the exposed areas. Not with the Intor-Tech Ultimate Refector Car Shade...This car shade is awesome!!! It is made of a heavy duty, durable material and it fits my front window like a glove. There is no drooping or slipping out of place. I couldn't be happier! Thanks for making and/or distributing such a quality product!