At the 2012 SEMA Show, we stopped by the Lloyd Mats’s booth to get a closer look at the custom mat manufacturer. We spoke with Brendan Dooley, President of Lloyd Mats, about their 7 different product lines. The Ultimat, their primary product line, is the gold standard in the carpet floor mats industry. They also have four other carpet options: the Classic Loop, Velourtex, Luxe and TruBerber Mats. And two all-weather choices: the Protector Mats and RubberTite Mats.