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Read the Interview

When Mike James from Rugged Ridge stopped by AutoAnything’s 2011 SEMA booth to chat with our own Elly Brown, we had a great time. He enthusiastically showed us the new all-terrain floor liner from Rugged Ridge. The injection molded polyurethane liner boasts durability and pliability making it a number one floorboard pick! It’s designed with users in mind and is completely custom-fit to protect your specific year, make and model truck or SUV. He and Elly chatted about some of the unique features, like the reinforced foot area with lower tread—perfect for female drivers, like Elly, who frequently wear high-heels.

From Mike we learned that Rugged Ridge has been in the industry for over 20 years. They manufacture just about anything that can be bolted onto a Jeep, such as: soft tops, fender flares, fuel doors, nerf bars, tubular bumpers and more. They currently have over 15,000 different parts for vehicles dating from 1941 to present-day, and they plan on even more expansion and growth in 2012. Mike estimates that this coming 2012, Rugged Ridge will create 500 to 750 new items. They are especially excited about aluminum bumpers and a soft, Power Top for the 4-door Jeep Wrangler.




Rugged Ridge All Terrain Floor Mats

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