At the 2012 SEMA Show, AutoAnything had the opportunity to speak with Rick Hermann, the National Outside Sales Manager for WeatherTech. This 23-year old company has become the industry standard for floor liners and mats. And now, they’re applying their famous digital-fit technology to truck beds. The brand new bed liner, the TechLiner and matching tailgate piece, is the brand’s latest product. Each piece is custom-fit and coated with a UV stabilizer, ensuring the material doesn’t fade.