Rugged Ridge is known for their aftermarket Jeep accessories. And at the 2012 SEMA Show, Business Development Manager for Rugged Ridge, Pat Johnson showed off some new Rugged Ridge products. A decked-out Wrangler modeled their new modular steel bumper system, new billet aluminum hood catches, an easy-to-install snorkel system and heavy-duty ball joints. And, while at the booth, we watched a demonstration of the first ever convertible top for the 4-door JK. With just the touch of a button, your top can be lowered or raised in seconds.