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Read the Interview

Who else in the business can boast a 100-year history? Just Hella. So when Fred Snow, Vice President of this industry giant, stopped by the AutoAnything booth during this year’s 2011 SEMA show, we were all ears. During his visit, Elly Brown got Fred chatting about Hella’s history, interesting new products and items on the 2012 horizon. Fred started by telling Elly that Hella got its start back in 1899—yep, this lighting company has been in business since the very first automobiles hit the roads.

And now, they are revolutionizing the lighting industry as their 2,000+ engineers on staff work to create new products like an LED headlight. Patented technology fires the LED light backwards into a reflector so that it has the distance of a long-distance driving light, but it has the efficiency of LEDs. And, along with this new headlight, other LED products and the Black Magic 500 are stepping to the foreground this 2012 year. Maintaining their position as the leader in lighting technology is a direct reflection of their pursuit of excellence. And, as an authorized dealer for Hella, we too, strive for this excellence by offering a wide range of their lighting products at the lowest prices in the industry.

Hella 500 Light Kit

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